Archive by Author

Letter #21: Be terrified

Posted on 29. Oct, 2011 by Brett.


Letter #21 – Be terrified.
From: Brett Trapp – Oct 29, 2011
To: Brett Trapp – Oct 29, 2001
Dear Brett,
Yo. Like I said yesterday, social life in college is the best. The other thing that makes college awesome is that you get to learn, to be taught. You actually have people in your life who get paid [...]

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Letter #22 – Your 20s

Posted on 28. Oct, 2011 by Brett.


Letter #22 – Your 20s
From: Brett Trapp – Oct 28, 2011
To: Brett Trapp – Oct 28, 2001
Dear Brett,
Hey buddy. It’s me, your 29-year old self. I’m writing you from the future (don’t ask me how that’s possible). I turn 30 in a few weeks, and you turn 20 in a few weeks. Happy birthday.
We’ve learned [...]

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22 Letters

Posted on 27. Oct, 2011 by Brett.


I’m turning 30 in a few weeks. Been thinking a lot about the last decade of life, and all that I’ve learned. So I’ve decided to write about it. I’m calling it “22 Letters,” and it’s kicking off tomorrow. Feel free to read along.

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“The Greatest putt putt shot of all time”: 6 lessons in virality

Posted on 29. Jan, 2011 by Brett.


Viral videos intrigue me. It’s rather amazing, actually. Companies spend billions of dollars trying to get people to care about their thing, trying to capture eyeballs. Yet, viral videos magnetically draw attention and eyeballs with no campaign, no marketing team, and no money spent. They hogtie the attention of millions leaving the suits on Madison [...]

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How lunatic sports fans are made: The “jumping dad” theory

Posted on 10. Jan, 2011 by Brett.


Tonight the Auburn University Tigers will be playing the University of Oregon Ducks in the BCS National Championship game. Several dramatic storylines and two napalm offenses have made this one of the most anticipated BCS championship games ever.
As a big time Alabama Crimson Tide fan, I have to admit that I’m pumped to watch the [...]

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6 Influencers you don’t know but should

Posted on 28. Oct, 2010 by Brett.


I’m always amazed at the intersections God gives me–moments when my line of life crosses with someone else’s. Sometimes it’s just a bump, and other times it grows into a friendship. Here are some great influencers I’ve met at those intersections lately (all worth a Twitter follow FYI)…

1. Jeremie Kubicek – Jeremie is the owner [...]

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Good questions

Posted on 23. Oct, 2010 by Brett.


“How will you use your gifts? What choices will you make?
Will inertia be your guide, or will you follow your passions?
Will you follow dogma, or will you be original?
Will you choose a life of ease, or a life of service and adventure?
Will you wilt under criticism, or will you follow your convictions?
Will you bluff it [...]

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The 7 worst words you can say to me (and thoughts for idea people)

Posted on 11. Oct, 2010 by Brett.


I am an idea man.
I’ve always taken pride in my creative ideas. In high school I started a turkey-themed fundraiser called “Feathers for Food.” In college I started a reading program for kids called “Reading Partner Mentors” (RPM). I’m even proud of my ideas that didn’t work and those that were little more successful. I’ve [...]

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Coffee with social media consultant Toby Bloomberg

Posted on 06. Oct, 2010 by Brett.


A friend recently connected me with local social media expert Toby Bloomberg. Toby is probably most well-known for her phenomenal marketing & social media blog called Diva Marketing which was listed by as a “Top 20 Best Marketing and Social Media Blogs by Women.” Toby now consults with companies, non-profits, and individuals regarding marketing [...]

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Grass and dirt and fence

Posted on 04. Oct, 2010 by Brett.


“Keep your eye on the ball!”
Though it seems like the most common sense, intuitive bit of advice around, it’s pretty important to a 4 year old.
Even one playing tee ball.
A white ball sits motionless on a stick. How hard can it be? Yet still, dads and coaches from Key West to Portland have to remind [...]

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