Archive for January, 2011

“The Greatest putt putt shot of all time”: 6 lessons in virality

Posted on 29. Jan, 2011 by .


Viral videos intrigue me. It’s rather amazing, actually. Companies spend billions of dollars trying to get people to care about their thing, trying to capture eyeballs. Yet, viral videos magnetically draw attention and eyeballs with no campaign, no marketing team, and no money spent. They hogtie the attention of millions leaving the suits on Madison […]

Continue Reading

How lunatic sports fans are made: The “jumping dad” theory

Posted on 10. Jan, 2011 by .


Tonight the Auburn University Tigers will be playing the University of Oregon Ducks in the BCS National Championship game. Several dramatic storylines and two napalm offenses have made this one of the most anticipated BCS championship games ever. As a big time Alabama Crimson Tide fan, I have to admit that I’m pumped to watch […]

Continue Reading