TRAPPSTR

What I do for a living

Posted on 03. Mar, 2010 by Brett in Wrk

Every now and then a reader of this blog will ask, “What exactly do you do?” Though I do make a small fortune off this blog–and by “a small fortune” I mean nothing–I still have a day job.

I took a job with a new startup company when I graduated college in 2005, and I’ve been there ever since. The name of the company is Booster. I was attracted to Booster because of the entrepreneurial feel and the integrity of the people involved. We do several different things but our primary offering is the Boosterthon Fun Run. The Boosterthon is a fitness and character-based fundraising program for schools. The founder of our company, Chris Carneal, and his wife, Lyndie, had the idea when they were in college at Samford University.

Booster helps transition schools away from “sales-y” fundraisers–gift wrap, cookie dough, candles, whatever. The Boosterthon is pledge-based, so that means there’s nothing to sell. And the best part is that we bring an enthusiastic team to campus to organize the whole thing and also teach students about fitness and character. That’s what I did for four years–leading a team, working on campus, and walking the halls of schools all over the south (130,000 miles on my car in three years!).

I’ve moved three times with Booster (Birmingham>Nashville>Atlanta). I landed in Atlanta in June, 2009, and have settled into a new role in our home office. My title is Lead Innovator, but my main role is brand manager where I help craft and tell Booster’s story. I also stay busy with lots and lots of project management–web, print, theme, and events.

When I first started, we served just a handful of schools. This year we’ll work with 250,000 students. It’s been fun to see that growth happen in the last five years. That growth has come directly from a strong company culture and ridiculous commitment to making Raving Fans of our clients. My love for business now (and inspiration for much of this blog) comes directly from hands-on experience with Booster. I love what I do and am excited about the direction we are headed. At our core we are a leadership development company, and we’re going to be rolling out some awesome new stuff in the next 6-18 months.

I genuinely feel like I work for the greatest company in the world, and I’m surrounded by leaders who demand integrity, draw out enthusiasm, inspire leadership, and require results. Every time our leadership team meets, I feel like the least talented person in the room. And I’m okay with that–usually, haha.

So that’s me. What about you? If you read this blog and we’ve never met, why don’t you shoot me a quick email telling me about yourself. I’d love to connect. (iamtrappstr@gmail.com)

Cheers.

-Brett

P.S. This is my personal blog, and the views, opinions, and ideas I share here are not necessarily reflective of Booster.