Next time someone is looking through your vacation pictures, notice how they breeze past your pictures of the mountains or the beach or the Eiffel Tower. Yet they’ll slow down, maybe even leaning in to the page when they see a picture of you or your family. The pictures with faces grab their hearts. A mountain landscape barely grabs their glance. Why? Because the value is in the people.
Imagine you’re the last person on earth. No really, think about it. You could drive a Bentley or a Lamborghini or an F-16. You could pitch a tent in Wrigley Field . You could sleep in Barack Obama’s bed. But it would be meaningless. Why? Because without people, it’s all hollow. The value is in the people.
In 2004, a college kid figured out that there is value in faces, in people. Two years later, someone offered him $1 billion for his people idea. He declined. His website is now the 4th most popular website in the world because he’s known all along that the value is in the people.
Food from a vending machine sucks because there are no people involved. Fast food is a little better because unskilled people prepare it. Gourmet food fetches big bucks because fabulous people who know what they’re doing have their hands all over it. When you add people to the equation, value magically appears. The value is in the people.
Without readers, an author is just turning paper a different color. Without patients a doctor is writing prescriptions for ghosts. Without drivers, a mechanic is just banging on metal. The value is in the people.
Yet day after day we chase utterly unvaluable crap.
Success and joy will find us when we learn to invest in, love, affirm, and champion
The value is in the ________.